Lots of post-pandemic predictions about what corporate fitness center management companies would have to change haven’t come to fruition, while some have. As we review how far we’ve come since the dire 2021 predictions, it’s time to assess what fitness trends are here to stay in the corporate fitness center management space.
Here are four things that have forever changed the way corporate fitness center management companies operate.
Improved technology solutions
Contactless check-in and fitness center apps took top billing as fitness centers began to reopen. Members appreciated the opportunity to reserve spaces in limited-capacity group classes, either through website or app reservation systems.
Virtual fitness class options
Some experts predicted in 2021 that members would insist on virtual-only classes for the long-term. While the model proved effective at keeping members engaged, workforce surveys throughout the past two years have shown a shift back to in-person training as employees began returning to work. Still, many participants have expressed a desire to keep virtual fitness options for the sake of health and convenience.
A focus on community-building
A big part of the workforce motivation to return was based on a desire to connect with others in person. Some reports highlight the importance of corporate fitness center workouts as a means for co-workers to reconnect and build community.
With more employers returning to an in-person or hybrid model, employees want opportunities to participate in the team-building that happens as a result of small-group fitness.
Constant flexibility and assessment
With the advent of virtual fitness challenges, on-demand class options, and a return to in-person personal and group fitness, corporate fitness center management companies are tasked with meeting the needs of varied work teams. The spectrum of virtual, hybrid, and in-person workforce models continues to shift back to onsite work, albeit more slowly in some markets.
This changing landscape means that wellness benefits managers and corporate fitness center management companies face a continued challenge to offer programming that meets everyone’s needs. The future of corporate fitness doesn’t fit a single delivery model, requiring continued flexibility and reassessment.
Corporate fitness center management companies support all workforce models
For the last 2 decades, Challenger Resource Collective has been creating, managing, designing and implementing innovative health and wellness solutions for private and public organizations. Learn more about what we can do for your corporate fitness center programming and providing services for any workforce model by contacting us at info@crcollectives.com
コメント